OnDMARC

ondmarc

ITV broadcasts their cybersecurity credentials with OnDMARC

ITV logo

95%

Email deliverability rate for 15M+ emails sent in just 90 days

18,962

Unauthorized email sending sources blocked

1,018

Domains in reject after implementing OnDMARC

ITV logo

Industry

Media


Employees

6000+


Locations

Great Britain


Key features

Meet the company

ITV is successfully navigating the changing landscape of television through creating and distributing high-quality content via the largest family of commercial channels in the UK and on-demand via its ITV Hub.

Authenticating communications to give viewers confidence in ITV’s digital services

As a digital-first business, Wise relies on email to get in touch with customers, send transaction confirmations, updates and receipts, communicate internally with staff and for IT configuration. Today the company sends out more than five million emails to customers every month, equating to 60 million annually.

Testimonial

ITV logo

A really nice part of Dynamic SPF is that I don’t have to make changes directly to our DNS records. This is ideal for ITV as we use a third party to manage it on our behalf so direct access is tricky.

Grant Currie ITV
Grant CurrieBusiness AnalystITV

Robust email authentication security needed

ITV needed to have robust email authentication security in place so both viewers and employees could rest assured that when an email said it came from ITV, it truly did. ITV quickly identified that OnDMARC could help them achieve this by protecting all their domains against impersonation.

  1. Insight into where to start

    When Business Analyst Grant Currie set out to tackle ITV’s DMARC project with OnDMARC the hardest part was knowing where to start. Initial estimates put the number of subdomains ITV owned at somewhere between 800 and 1,000, due to a mixture of parked domains, production houses and regional instances. With OnDMARC’s guidance, 1018 domains are now in reject.

  2. Building a futureproof email architecture

    Once implementation was underway a unique OnDMARC feature, Dynamic SPF, quickly came to the fore. Enabling Grant and the team to get on with configuration changes without coding Dynamic SPF not only sped up configuration but enabled them to overcome the 10 SPF lookup limit that plagues traditional solutions.

  3. Pathfinding with APIs

    OnDMARC’s Open API meant ITV could integrate with existing business systems. After pulling the stats for 1,000+ domains into Google Sheets, insight revealed that traffic only flowed to 200 of those domains. “We could start with the lower hanging fruit and work our way up to the bigger, more complex domains finishing on ITV.com itself,” said Grant, ITV’s Business Analyst.

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